The best candidates, the ones you spend majority of your HR marketing budgets trying to attract, are simply not impressed by a commercial branding site, click through trackers, or ads that stalk them after leaving your career page (assuming you got them there to begin with).
The A players care about a handful of things... will I like the culture, will they treat me better, and will the company be poised for a good growth run for stability?
To get these answers the top candidates turn to their networks. What if that network they turned to was the network PeopleOps built for you? What if as these top candidates begin to explore a career change they come to you first. Why would they do that? They will do that because for the last several months you have connected with them at one or several social media spots they frequent. They will because you have not pushed your marketing "blah" at them. They will because your brand listens and gives great insight, content, and live personal interaction. PeopleOps gets it...and by hiring us so will you.