Disruption seems to be the name of the game in both social media and the collective business world. From Apple completely changing the game for record companies to smaller disruptions like how we invoice, get merchant accounts, or pretty soon even how we bank.
Social Media disruption has also spread into other areas like customer service. Forcing companies to suddenly be more accountable. Why should we expect anything less to happen in staffing.
I have been beating this drum for the better part of a year that the coming storm for recruiting is almost here. Staffing serves as the trojan horse for marketing. Why? No other department, including customer service, touches more influential people every day then your front line recruiters. Its not the candidates that you hire that is the concern, its the average of 100+ per requirement that you do not hire. How was that candidate treated, where they followed up with, where they dismissed with a simple form letter ,etc. Based on my experience with a large pool of Fortune 1000s plus many startups, yes..in many cases this is exactly what happens every day.
So we are living in the age when the most obscure introvert living in his Mom’s basement in Nebraska can create a social media nightmare for a fast food chain...doesn’t this mean the candidate that was just dismissed whom for all intents and purposes is vastly more connected, credible, and articulate couldn’t light your brand up online?
The answer I hear most (from the largest of companies) is we do not have the resource to scale like that. When companies are spending hundreds of dollars per post on paid job postings that for the sweeping majority do not produce candidates they are likely to hire anyway, why not convert some of that money into real jobs for people to be able to scale that. Think of every dismissed candidate as an opportunity, because remember in today’s marketing Candidates are also Customers!