2 X B

Two B players do not equal the results or productivity of an A player.  


Even for veteran leaders the allure of saving a few dollars in compensation to hire a long shot candidate versus paying the often painful salaries of top producers is a trap to often caught in.   

In an era of ever increasing automation that make non-essential tasks far easier to absorb versus needing a second person finding an A player that can keep the strategy of the project or operation intact is vital. 

Interesting enough this doesn't necessarily mean the most experienced.  Personally I would hire a less experienced candidate with clear hunger and drive over a candidate that is solely relying on past experience.  

Of course if you find the candidate with drive & experience (which will cost the most) that is when you can see 7-10x return compared to their cheaper counterparts.  

Traditional recruiting is broken

Don't interrupt candidates, attract them with authenticity.

Candidates are taking control. They're tuning out old-school recruiting tactics that's impersonal and interrupts.

Turn your passive candidate outreach into a magnet. We create compelling outreach campaigns, optimize it for sharing on social media and the best responses for the target candidate. Then engage passive candidates with low barrier calls to action, personalized email and a personalized candidate experience. That's how you recruit humans. That's authentic sourcing. That's what we do. 


Every person we come in contact with, every candidate, every team member, every client builds our community.   We want to foster & develop our community through teaching, writing, speaking, and championing leadership, innovation, & entrepreneurism.  

The contribution is not limited to the leaders at PeopleOps.  We would like a curation of content across our clients and other thought leaders around the world. 

Our "WHY"


Few things in life impact us as much as our careers.  Where we choose to work, what we choose to do, who we choose to do it with has ripple effects through our entire lives.  Often, our identity is wrapped up in what we do.  


Because of its importance, its really really important to get this right.  We believe in throwing out that status quo of how you hire people, launch startups, or even find customers.  


Our vision is to help people unlock their true passions and match the closest professional reality to that…or if doesn't exist yet help to create it.  For some people that is landing at their dream job ….but we go a step further to help understand why it is their dream job in the first place.  


Some people, are unemployable.  Often we call these people Founders (I can say that because I am one of them).  We help founders build teams that are not there to just take there money and run at the first sign of trouble.  We want to build teams that their competency, which is significant in their own right, are eclipsed by their passion and belief in what they are are building. 


We hope all these things for ourselves as well.  Which is why we seek customers who agree with this belief and want it for their own organizations.  


We are builders.  We work tirelessly for our clients to build teams, leaders, solutions, customers, and strategy.   We are People | Ops and we invite you to join us.