73% of Staffing Leadership believe using consumer focused social media tools like Twitter or Facebook has little effect on increasing their organizations' top line candidates or filling positions with adequate talent. Only you can change this misconception. Using social media to bring in great talent isn't a cost center, it's a catalyst for growth.
Here are 4 easy ways you can use Twitter to start getting better candidates:
- Listen: From my perspective Twitter is often miss conceived as a content distribution tool. In my opinion it is far more useful as a listening tool. Your recruiters or sourcers can set up live searches around specific search terms, like "ios developer" OR "flight dynamics" or "objective-c". The more specific you can get the less 'noise' you will have to filter through. Using free tools like Tweetdeck, you can quickly set up numerous searches that will alow you to engage with people talking about your specific topics...odds are these people are candidates.
- Be Authentic: If you are looking for Computer Science engineers, Accountants, Management Consultants, or whatever it may be... do not populate your tweets with endless news feeds and other spammy garbage. Interview your hiring managers, engage in industry blogs, and tweet relevant information about your open role, about the department it reports to, about the people in the department, etc. The more authentic you can be, the better the chance of you landing the passive candidate that sees you but has yet to respond.
- Leverage the hashtag #: If you want to take a little more of an aggressive approach, you can used paid Twitter tools like TweetAdder3 that can search all profiles associated with a hashtag. Why is that imporatant? Most confrences use hashtags to organize so if you want to find alot of social media enthusiasts you could use #sxsw for South By Southwest...or any other conference. Great way to troll for solid candidates.
- Respond to everyone: Everytime someone follows you, everytime someone Re-Tweets something you said, any activity at all ... make sure you engage. Even if its just to say thank you, engaging with your fledging community will make those new found connections strengthen. Keep in mind, your search may end, but that community you are building (if done right!) will remain to help you when you need it again.